Jio has started to roll back the benefits it showered on its consumers at the beginning of its launch. In less than 15 days, the company has announced 2nd biggest change in its tarrif plans. The company has scrapped the satchet-based plans and reintroduced its plans to gain consumer confidence and also be able to make money. It will be interesting to see how the move pans out with the consumers. Competitors like Airtel and Vodafone are gloating over the move, it seems from the media bickering.
WHAT’S
UNIQUE ABOUT JIO ‘ALL-IN-ONE’ PLANS:
- Simple & hassle-free plans: Easy to remember price points with services in one plan
- Unprecedented value: 2 GB/day along with unlimited voice, SMS, Apps
- Cheapest in the market: 20-50% cheaper than existing competition plans
- Upgrade 1 month at only Rs 111: Every Rs 111 additional payment over base plan provides 1-month extra service
COMPETITION COMPARISON:
WHEN COMPARED TO JIO’S EXISTING 1.5GB/DAY PLAN:
- For existing customers of 1.5 GB per day plans, the new plans offer
- Extra GBs at Rs 1/GB and
- FREE ADDITIONAL 1000 min of offnet IUC minutes, which would have cost users Rs 80 if purchased separately.
- For example, at Rs 399 (3-month plan)
- Customer pays Rs 45 to get 42 GB, which comes at only Re 1/GB
- ADDITIONAL 1000 min of offnet IUC min which would have come at nearly Rs 80
WHEN COMPARED TO JIO’S EXISTING 2GB/DAY PLAN:
- The 3-month 2GB per day pack
- will now cost only Rs 444 instead of 448
- with ADDITIONAL 1000 min of offnet IUC min which would have come at nearly Rs 80 separately
- 2-month plan
- will be now at 333 against earlier cost of 396 (198*2)
- with ADDITIONAL 1000 min of offnet IUC min which would have come at nearly Rs 80 separately
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