Lenovo & Paytm collaborate to strengthen Channel Partner engagement

Lenovo announced its strategic partnership with Paytm, India's leading mobile commerce platform. This collaboration is aimed at providing attractive incentives for Lenovo’s Business partners and their sales representatives delivered by a breakthrough channel engagement program. As part of the tie-up, Lenovo’s Channel Partners can now claim their incentives through Paytm money, available on both mobile and PCs.

Kick-started this month, this program is being launched with the ‘Lenovo ka Sikander’ Program for enterprise sales representatives of business partners; star performances rewarded for not just sales, but for effective lead generation contributing to Lenovo’s enterprise success story. Scheduled to continue till end of June 2016, Partners can now access Paytm money and treat themselves to rewards of their choice, as a token of their contribution to Lenovo.

Commenting on the partnership, Aji Joseph, Associate Vice President - Business - ‎Paytm, said” "We are excited to partner with Lenovo & offer Paytm Cash as a unique, long term solution for Sales Incentives. The ‘Lenovo Ka Sikander’ winners will find this option extremely useful as they can choose from the largest catalogue of products and services on Paytm. I am sure they will enjoy the simplicity & convenience of using Paytm Wallets. Looking forward to provide solutions for other Payments made by Lenovo"

Speaking on the partnership, Bhaskar Choudhary, Marketing Director, Lenovo India, said “We are constantly seeking new methods to improve Channel Partners relationship and align our objectives towards a common goal. By joining hands with Paytm, we aim to innovate the way we deliver value to our Partners and ensure they are duly recognized for the role they play in Lenovo’s journey.”

For Lenovo, Channel Partners are a vital element to business growth and continuity. Basis the outcome of this program, Lenovo plans to expand this initiative across all of its Channel Partner engagements. Through partnership like these Lenovo aims to build, strengthen and sustain their relationship with its Partner community.