IndiaMART have started with a simple idea to help SMEs market their products & services. Today that idea has translated in to the mammoth achievement of enrolling 1,00,000 premium customers on their platform. To commemorate this milestone and give voice to such SMEs who have benefitted from the IndiaMART alliance, it has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage. Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM’.
IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy’ and over the years, the SMEs allied with IndiaMART have echoed this thought by achieving a fabulous turnover and outreach thanks to the company’s robust support. The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter, Youtube among others.
Highlighting IndiaMART’s crucial role in the Small and Medium Business sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focusses on sellers who have built their brands and expanded their businesses on IndiaMART. It also talks about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.
On the launch, Dinesh Gulati, Director, IndiaMART said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach.”
He added, “We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”
Whether it is a significant rise in domestic and international business or phenomenal hike in sales or inquiries, the campaign succinctly underlines IndiaMART as a true harbinger of SME empowerment validating why customer partners are united in saying #IbelieveinIM. After all, kaam yahi banta hai!
Post the unveiling of the montage video, a series of short testimonial videos will be launched which will give customer insights on their association with IndiaMART.
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