Music lovers can now listen to their favorite streaming music apps on the go while using less mobile data. Opera Max, a data-management and data-saving app for Android phones, is the first app in world to optimize streaming video and music apps, reducing the data usage. One month after introducing video saving for YouTube and Netflix apps, the latest version of Opera Max offers data saving on music apps, including YouTube Music, Pandora, Slacker Radio, Gaana, and Saavn. Users of these apps can enjoy data savings of up to 50% with Opera Max.
Growth in the usage of smartphones in India has made mobile devices as the preferred source of entertainment. In India, 97.4 million people in urban areas listen to music online. Within this traffic, 75% comes from mobile phones. Listening to online music is the third-most preferred activity, followed by mail and social media, according to the JuxtSmartMandate study.
“More and more people love listening to their favorite music with apps; however, these apps are among the major data hogs consuming users’ mobile data quickly,” says Sergey Lossev, Product Manager at Opera Software. “Now, we have added audio compression for these music apps so that people will feel free to stream music without having to look constantly for available, free Wi-Fi coverage. This is particularly helpful for users with limited data plans."
Opera Max uses streaming audio optimization powered by Rocket Optimizer, which manages streaming audio traffic in the same way that it optimizes video traffic. It supports both MP3 and MP4 stream formats, and it can also convert streams to the more efficient AAC+ codec, which is able to deliver high audio quality over a low bitrate connection to any compatible device.
Lossev adds, “We keep fine tuning the streaming-audio-optimization technology in Opera Max, so people can save more data while enjoying good audio quality. Pandora, Slacker Radio, Gaana, Saavn, Mix Radio and YouTube Music are the first six apps that passed our quality-assurance test, but we will support more music-streaming apps in the near future."
Opera Max gives users data savings of up to 50% across most apps and browsers, including video apps, such as YouTube, Netflix, and IMDB, among others on mobile networks as well as on Wi-Fi. This app also helps users monitor and keep count of how much mobile internet or Wi-Fi they have used, on a monthly or daily basis, giving them better control over their data plans.
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