Talentedge teams up with MICA to offer an industry-first virtual programme in Marketing & Brand Management

Talentedge has collaborated with MICA, India’s premier management school for strategic marketing and communication to offer students an industry-first PG Certificate Programme in Marketing and Brand Management. The four-month programme has been carefully designed by MICA to provide students a comprehensive view of various practical and applicable aspects of Marketing and Brand Management. Commencing on 28th October, 2015, it entails two hours of study on weekdays and includes lectures from eminent faculty and industry experts from India.

Aditya Malik, CEO & MD Talentedge commented, “With most companies in India or abroad, paying emphasis to how they market their brand in the dynamic environment, our one of its kind programme promises to bring a global perspective to understanding Marketing and Brand Management in the contemporary times we live in. The collaboration with MICA gives us the assurance and credibility to offer this programme to those aspiring to hone their professional expertise in this lucrative field. With the accessibility of the programme online, students can gain valuable knowledge on brand marketing and management practices irrespective of geographical location to sharpen their skill set and build future career prospects.”

Students can enjoy a real classroom experience in a virtual environment with seamless technology and access the live online interactive lectures at a broadband connection of 512 kbps. The fully online programme offers a user-friendly technology interface that allows active interactions with fellow students and faculty.

Participants can also request for on-demand access to the recorded sessions, in case they miss the lectures. Talentedge’s cloud campus will be instrumental in delivering a superlative virtual learning experience by giving students access to programme presentations, projects, case studies, assignments and other reference material.

Graduates from a recognised university in any discipline from India and abroad as well as working professionals who aim to upgrade their industry knowledge can enroll for this programme. On successful completion of the programme, students will be awarded with a certificate from MICA.

Falguni Vasavada-Oza, Professor, MICA commented, “At MICA, we are extremely excited to launch the PG Certificate Programme in Marketing and Brand Management and our collaboration with Talentedge. Their interactive learning technology and the way they are approaching higher education in India is certainly going to change the face of education.”

The unique and student-friendly programme offered by MICA and Talentedge, is highly relevant in a country that is witnessing a steady evolution in standards of living and spending power with the luxury market pegged to see growth worth US$ 18 billion by 2017 in categories including fashion, automobiles and fine dining. Leading organisations seek bright and skilled professionals who can take their brand initiatives forward in the competitive market. The programme will enable young graduates and professionals in tapping the rising demand for talented marketing professionals and will also help the industry by creating a large pool of trained human resource in this sector.

The programme is priced at Rs 50, 000 plus taxes.