In an announcement which is set to delight its customers, merchant discovery and privileges platform Crown-it recently announced the launch of its ‘Spinning Wheel’ on its app. Through this feature, Crown-it users making purchases can now opt to spin the wheel to select a cashback while making payments. What makes the proposition even more interesting is the fact that Crown-it will offer its customers with a few free spins, so if they don’t like the cashback, they can spin the wheel again!
The launch of its ‘Spinning Wheel’ feature for cashbacks makes Crown-it the first market player to implement an interactive, engaging tool for marketing offers to its customers. The move has found immediate acceptance since its launch, with more than 1000 customers already paying for the feature.
Speaking on the development, Sameer Grover, Founder and CEO Crown-it, commented, “Indian consumers always want the best value for every transaction they make, but sometimes find their options limited. This is why we have launched our ‘Spinning Wheel’, which would enable our users to make micro-transactions within the app and select the best cashback option for their purchase. This allows them complete control over their deals on Crown-it, something which is currently not available with any other player in the market.”
Currently operational in seven cities including Delhi-NCR and Mumbai, Crown-it has slowly and steadily been establishing itself as the platform of choice for both consumers and merchants. Driving a monthly GMV of $3 million, the company is looking to expand into 25 cities by the end of 2015-16 fiscal.
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