Not long ago, job aspirants eager to earn a little extra and work in their preferred companies would readily accept stressful work cultures, cranky bosses and rigid HR policies. But today, candidates have a host of company reviews, ratings, salary comparison and networking tools to know all about the job and the company they are receiving job offers from.
"Today's high performance candidates even have two or more offers in hand and will only accept an employment offer if the company’s work culture and its HR practices are appealing enough to their sensibilities." says Vivek Madhukar, COO, TimesJobs.com
To explore this trend further, JobBuzz.in, the employer-rating platform powered by TimesJobs.com, conducted an online survey among 650 well-placed working professionals. The results pointed towards a major shift in candidate behavior when evaluating a company's work culture.
In the survey, nearly 90% of the working professionals said they would not accept working for a company that offered a big salary hike but was reviewed as having a bad work culture. Unfortunately, 43% respondents also said they were ready to change their present jobs because of their current company’s work culture.
“This survey reveals the growing importance Gen Y and Z are giving to the work atmosphere and culture of an organization when seeking employment, thanks to wider use of employer rating platforms more job options and social media. They also seem to prefer employers who are passionate about their work culture and actively promote it through their communications.” adds Madhukar.
What do India Inc. Employees want?
The survey reveals that 40% of employees find their current office’s culture stressful. When asked what change they wanted in their company’s work culture, the majority (43%) say they prefer a more flexible work environment; while 31% seek openness for dialogue with the leadership. 14% of employees feel their company should place greater value on staff opinions while 2% feel their companies should provide greater freedom to explore, network, ideate and innovate.
Who do they blame?
In the eyes of 66% of India Inc. employees’, top management is to blame if a company’s work culture is seen as bad. Respondents also rated bosses and HR responsible for company’s unpopular work culture, giving 12% and 11% votes, respectively. The remaining 11% voted peers as the main reason for a negative work culture.
How do they learn about a company’s work culture?
Today, employees leave no stone unturned to know every aspect about a prospective employer, and this is especially true for its work culture. So what are the sources they use to find out about a company’s work culture before joining?
Jobbuzz.in reports 64% respondents said they sourced information about a company’s work culture from friends & acquaintances while 15 % said they used employer-rating platforms to do their research. Another 14% referred to a company’s career page for the required information. Surprisingly, only 7% respondents said they used social media to find out about a company’s work culture.
It’s evident that high performance employees in India Inc. are thoroughly researching a company’s work culture before joining it. The Jobbuzz.in survey further revealed that 65% respondents would choose a company that actively advertised or promoted its work culture in comparison to a company that did not highlight its corporate culture.
Preferences: Male vs female
Of the 274 female respondents, 98% said no to working for a company that paid higher salaries but had a bad work-culture reputation. Among the 376 male employees, 85% said they would not work for a company with a negative work environment.
• Among women, a majority (40%) seek a flexible work culture, while 27% seek greater openness for dialogue with leadership and 20% want employers to value staff opinions.
• Among men, 44% seek greater flexibility at work while 33% want more transparency and dialogue with their leadership in order to improve work culture.
• Further, 53% female and 48 % male employees would readily choose a company that actively promotes and advertises its corporate culture, environment and values.
Other key findings:
• While most (78%) employees in the automobile, healthcare and IT sectors tend to choose companies that promote their work culture. Surprisingly, only 15% employees from the manufacturing, infrastructure and retail sectors felt that promoting work culture was important to them when joining company.
• While most senior employees are likely to choose a company that actively promotes its work culture, this does not hold true at the junior levels, where it still doesn’t seem to matter as much as the salary being offered.
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