Competing with the likes of Xiaomi, Lenovo and InFocus, ELITE, a sub-brand of homegrown tablets and phablets maker Swipe, is all-set to launch its first smartphone exclusively on Flipkart from 19thAugust 2015. ELITE is competitively priced at Rs 5,999 and existing Swipe customers can register themselves on www.justswipe.com to avail latest updates. Interestingly, Swipe is coming up with Android-based OS “Freedom OS”, which will be launched with ELITE.
About 65% of Swipe customers are in the age group of 18-30 years and it is proved that the Indian customer values quality above everything else. After putting a year-and-a-half on research & development, Swipe comes out with a truly innovative offering in ELITE, which is designed especially for tech-savvy, aspirational online customers.
On ELITE’s launch, Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said: “We are thrilled to announce our newest ONLINE ONLY offering ELITE that far surpasses all competition in terms of build, design, functionality, specifications and price. We have got an overwhelming response from the online space and now it’s time to launch ELITE exclusively on Flipkart. We look forward to push sales in both the budget as well as premium segment and intend to disrupt the market with similar innovations in the future!”
Amitesh Jha, VP – Retail, Flipkart said: "We are happy to launch Swipe’s latest - ELITE as a Flipkart exclusive. Offering a new smartphone packed with compelling features, powerful processor & enhanced user experience, we are confident that this product will cater to the growing demand for new-age smartphones amongst our young customers.”
Powered by a powerful 1.2GHz True QuadCore Processor and 2GB RAM, ELITE gives the user the ability to multitask and ensures a hassle-free performance. ELITE comes with a 16GB on-board memory, which is expandable up to 32 GB through an SD Card. It sports 5” High Definition IPS Display (720*1280) with Vi-Di Technology and comes with the most ergonomic curve design.
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