A true pioneer in its domain, Sony LIV, Multi Screen Media (MSM’s) digital video entertainment brand has raised the bar for the industry yet again. It will host India’s first-ever exclusive original web show exclusively for the Digital platform with the launch of its Signature Series # LoveBytes begins from 7th September. With the release of the show, Sony LIV takes the promise of a digital-first approach to an unprecedented level and becomes the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature.
The show is centred on an urban Indian romance and is extremely relatable for the digital destination’s millennial audience. The web series is exclusive to only the Sony LIV digital platform and is unlike the regular soap’s that we normally get to witness on TV, it deals with the real life situations between a young couple and this is an invitation to take a sneak peek into their daily lives supported by a 360 degree marketing campaign with video blogs and social connect with the protagonists.
Speaking on this initiative, Uday Sodhi, EVP and Head -Digital Entertainment said, “From launching digital premieres of the world’s best entertainment properties to becoming the country’s first digital VOD platform to produce a song, Sony LIV has been at the forefront of innovation. With our signature series, #LoveBytes we offer consumers a digital-first experience like never before. The fact that the show has been made as an independent, exclusive series for Sony LIV also bolsters the widespread popularity of the digital destination. With this, Sony LIV becomes the first digital OTT platform to foray into original production. Setting a benchmark in the video entertainment space, we plan to further invest in original content with new concepts and ideas.”
Directed by the talented Vishal Mull, # LoveBytes stars well-known faces, Kushal Punjabi and Sukhmani Sadana. Each episode of the show plays out the trials and tribulations of the leading characters Ananya’s and Abhishek’s romantic relationship.
Ananya Singh is a 26-year old girl from Lucknow who has been working in Mumbai for the last 6 years. Simple, not very social and rather homely, Ananya is possessive and doesn’t quite understand or appreciate all the female attention her boyfriend gets. Abhishek on the other hand, is a 28 year-old copywriter in a media firm. A party animal, he is best described as driven, ambitious and affable all at once!
With a deliciously urban and youthful flavor, the series underlines what makes these two very different individuals click and sometimes clash, the show also elucidates all those things that are necessary for an urban Indian relationship to sustain itself and the daily challenges that come in the way.
The theme of the show has been specifically crafted keeping Sony LIV’s cosmopolitan viewership in mind. Viewers can delve into this entertaining and delightful world of squabbles, love and drama on the Sony LIV website or mobile app, anytime anywhere!
The presenting Sponsor is “Integriti” and the associate sponsor is “Caprese in addition to the Radio Partner : Fever 104 FM, Beverage Partner : Café Coffee Day and Outdoor Partner : Bright Advertising.
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