Snapdeal has signed an MOU with Tamil Nadu Small Industries Development Corporation Limited (TANSIDCO) to develop skills in online commerce among MSMEs in Tamil Nadu. The MOU was signed in the presence of Shri P. Mohan, Minister of Rural Industries and Labour, Government of Tamil Nadu, Shri J.C.D. Prabhakar, the Chairman, TANSIDCO and Shri Jagmohan Singh Raju, Principal Secretary MSME, Tamil Nadu, to enable MSMEs in Tamil Nadu to leverage the e-commerce opportunity and gain pan-India market access for their products.
As part of this partnership, Snapdeal will provide special support for on-boarding MSMEs in coordination with TANSIDCO and enable them to fulfil requisite documentation, process, training etc. in the initial journey from registering to listing. Further, Snapdeal will equip the businesses with online cataloguing, pricing, range and assortment planning, inventory management and refinement of product offerings basis consumer preferences, gathered through its data analytics tools.
Talking about this association, Snapdeal Spokesperson, said, “Our goal is to create life changing experiences for 1 million online entrepreneurs within the next three years. Through this partnership, we will assess the potential for e-commerce businesses among Tamil Nadu’s MSMEs and introduce measures to address specific bottlenecks in business development. Our endeavour is to establish a more integrated platform for local micro and small enterprises of Tamil Nadu and help promote and sell their products to a nationwide audience.”
Commenting on the collaboration, Jagmohan Singh Raju, Principal Secretary, Ministry of MSME, Tamil Nadu said “signing of the MoU is a step towards realisation of Tamil Nadu Vision 2023, released by Hon’ble Chief Minister of Tamil Nadu. The partnership with Snapdeal, India’s largest online marketplace will help identify specific needs of our micro, small and medium enterprises and develop skills for growth on the online platform. Tamil Nadu has a strong entrepreneurial culture and Snapdeal’s support will be crucial in helping businesses navigate the online marketplace and widen market boundaries, optimise operations and develop competitiveness with market insights. We are happy to partner with Snapdeal and offer our MSMEs the opportunity to showcase their products and services, specially home and fashion products, cottage and handloom items to a larger customer base”.
Snapdeal also recently partnered with SIDBI, to provide necessary financial and non-financial support to help micro, small and medium- sized businesses expand their business and reach across India.
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