Snapdeal has launched a new app called Shopo which it claims to be a different platform that will allow all kinds of users to buy and sell goods they have or they want.
According to Snapdea, Shopo is a zero commission mobile based marketplace. Shopo, an open marketplace brings an interesting combination of chat and commerce to the consumer on their smartphones. Currently less than 0.1% of the SMB’s in India have online presence, and Shopo is trying to address this opportunity by creating a platform which is very easy and convenient for the shop owners to set up their shop.
But Shopo is nothing but another form of Quikr and OLX. The problem with Snapdeal is that it is not able to show value for this product. It seems that the company is wasting the investor funding it has recently got. If it is a zero commission platform, where would Snapdeal will earn money from? In our opinion, the investors should take a close look and ask for the value for their funds. If these guys wan to squander the money in useless apps and platforms they should be barred. The problem with Kunal Bahl and team is they are directionless when the ecommerce is not able to fetch any returns.
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