ShopClues announces a new campaign “The Bulk Factory” where merchants/SME’s can buy products in wholesale quantities and at wholesale rates. The objective of this campaign is to further strengthen the platform as the sourcing destination of merchants, SMEs and resellers. Through this initiative, ShopClues also provides an opportunity to brands, manufacturers and stockists to sell in bulk and cater to demand from tier II, III and IV cities.
Speaking on the launch of “The Bulk Factory “campaign, ShopClues spokesperson Nitin Kochhar, AVP – Categories said, “The campaign is in perfect synchrony with our brand DNA of offering everything at wholesale rates and in bulk quantities. It is another step towards our larger goal of helping SME merchants to scale their business easily. We plan to have one wholesale campaign every month.”
Besides providing excellent deals directly from brands, manufacturers and factories, ShopClues also gives buyers the option of saving more on buying more. The wholesale purchases will be regulated with slab-wise pricing for buyers. Clues Club membership worth Rs 999 are also up for grabs for free for limited period. Sellers on the wholesale category, too, will have easier access to submitting attractive deals and spurring their sales.
The top categories that are expected to garner maximum traction for wholesale purchases are Electronics, Mobiles, Home & Kitchen and Automobiles. ShopClues has also entered into an exclusive tie-up with DHGate for supply of a wide range of cost-effective products. It is also in talks with many leading mobile and computer accessory brands who would sell exclusively on ShopClues for both B2B and B2C purposes.
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