Adobe launched a milestone release of its flagship Adobe Creative Cloud tools and services. The 2015 release of Creative Cloud includes major updates to Adobe’s industry-defining desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC; as well as new connected mobile apps for iOS and Android. The company also shipped Adobe Stock, the industry’s first stock content service to be integrated directly into the creative process and the tools creatives use every day (see separate press release). In addition, Adobe announced an expanded Creative Cloud enterprise offering that includes enterprise-grade administration, security, collaboration and publishing services for design-driven brands, businesses and large organizations.
Since Creative Cloud was introduced in 2012, Adobe has championed the idea that mobile devices should be integral to the creative process, with free companion mobile apps working seamlessly with CC desktop tools. Adobe today released Brush CC, Shape CC, Color CC and Photoshop Mix on Android for the first time, bringing connected mobile workflows to millions of creatives worldwide. Adobe has also updated many of its popular Creative Cloud mobile apps for iPhone and iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush CC, Shape CC and Color CC.
In addition to these updates Adobe debuted Adobe Hue CC today. Hue CC provides an easy way to capture and share production-quality lighting and color schemes -- for video, film and broadcast -- by using an iPhone camera and then applying these light and color moods into a Premiere Pro CC or After Effects CC project.
At the heart of Creative Cloud is Adobe CreativeSync, a signature technology that intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes, colors, settings, metadata and more. With CreativeSync, assets are instantly available, in the right format, wherever designers need them -- across desktop, web and mobile apps. Available exclusively in Creative Cloud, CreativeSync means work can be kicked-off in any connected Creative Cloud mobile app or CC desktop tool; picked up again later in another; and finished in the designer’s favorite CC desktop software.
“The 2015 release of Creative Cloud is packed with innovation. Adobe Stock, our brand new stock service, makes 40 million photos, vector graphics and illustrations accessible directly within your favorite CC desktop apps. Our CreativeSync technology deepens the connections between desktop apps and mobile apps on iOS and Android; and major updates to Creative Cloud’s infrastructure and administrative capabilities make this an essential upgrade for enterprise customers,” said David Wadhwani, senior vice president, Digital Media, Adobe. “Creative Cloud 2015 is our most powerful and comprehensive release to date.”
“We know that companies that foster creativity are 3.5 times more likely to outperform their peers in terms of revenue growth, based on Forresters Creative Dividends research released late last year,” said Umang Bedi, Managing Director – South Asia, Adobe. “Enterprises of all sizes, SMBs, creative professionals and serious hobbyists will find this release of Creative Cloud most useful. Not only does it put the power of mobile in the hands of creatives and makes them much more agile and productive; with deep connections with Adobe Digital Publishing Solution (DPS) and Adobe Marketing Cloud it allows businesses to make, mobilize, manage, measure, and monetize content in a secure fashion thus transforming their own and their customers’ businesses.”
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