mydala has partnered with IRCTC (Indian Railway Catering and Tourism Corporation), to provide deals and offers to customers. The partnership will give travellers and customers the ease of getting the best deals and offers while booking their tickets.
As IRCTC’s preferred online deals partner, mydala will provide a host of deals and offers for a range of categories – food and beverages, beauty, health and wellness, tattoos and retail shopping through a co-branded website (www.mydala.irctc.co.in)
Speaking at the launch, Anisha Singh, Co-Founder & CEO, mydala, said, “We are delighted to associate with IRCTC as part of our larger strategy to innovate and provide new value propositions to the user. Consumers who visit IRCTC’s portal are usually looking at managing their train journey as well. We have the maximum reach in tier 2 and 3 cities, with a presence in 196 cities and our network will provide users with the option to do much more – get restaurant deals and lots more and get savings on the same.”
"The Railway Budget for 2015 focuses on delivering a sustained and measurable improvement in customer experience. This tie-up will give millions of our travellers and customers the benefit of not just booking their tickets but also plan their onward journey. It’s another step towards IRCTC’s commitment to its customer’s satisfaction. We are very happy with our partnership with mydala and are confident of the success of this platform,” Dr. A.K. Manocha, Chairman and MD, IRCTC said.
Meanwhile, the e-commerce industry is growing at a fierce pace in India with the country emerging as the most attractive online retail market after China. E-commerce in India is a ~USD 11 billion market, and is estimated to reach USD 20 billion by 2015, growing at a CAGR of ~37% over 2013-15.
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