HolidayIQ.com announced the acquisition of the Travel Mobile Development Team from SourceN, a mobile development firm based out of Silicon Valley, USA & Bangalore, India to accelerate mobile offerings to the Indian traveller. SourceN has been building and designing mobile applications for iOS, Android and Windows, following an agile and innovative approach to provide mobility solutions.
This acquisition cements HolidayIQ’s position as the leading travel portal striving to provide travellers a unique experience on-the-go. With over 65% of user activity on HolidayIQ being via mobile devices, the shifting priorities of the consumer towards mobile internet are clearly reflected in the traffic received by HolidayIQ in the last six months.
Hari Nair - Founder & CEO, HolidayIQ.com, said, “Mobile continues to be the core focus at HolidayIQ and this acquisition is a step in that direction. The SourceN team's in-depth understanding of mobile consumer behavior in travel will further strengthen our Holidays product and also create a more robust engine enabling easier and seamless sharing of travel reviews, ratings, images and video on mobile. HolidayIQ is India’s largest travel community and currently our app is the second highest rated and ranked in Play Store, second only to IRCTC. We will continue to make investments in strengthening our mobile capabilities.”
“Building successful and intuitive solutions on mobile across domains has been our forte which allowed us to create a suite of award winning mobile applications for companies like HolidayIQ, Cleartrip, TaxiForSure, Jabong, TravelMob etc. HolidayIQ is India’s largest travel community and currently the HolidayIQ app is the second highest rated and ranked in Play Store, second only to IRCTC. Our team that has joined HolidayIQ is eager to bolster HolidayIQ’s mobile application development capabilities and make the HolidayIQ app - the best travel app for millions of Indian travellers.” said Karma Bhutia, Founder & Managing Partner – SourceN India Private Limited.
HolidayIQ’s mobile app has consistently witnessed a high customer traction, which has helped its growth by 273% in the last couple of months, making it one of the top 2 mobile apps in the travel and location section on the Google play store.
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