Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing. In India, about 60 percent of companies spent 1 to 10 percent of their marketing budgets on digital media in 2014, while another 7 percent spent 30 percent.
In order to streamline and accelerate processes around digital marketing, enterprises work with Marketing Automation Solutions (MAS) that help automate marketing and sales activities from lead generation and management, content marketing, sales enablement, analytics, and measurement of campaigns.
New analysis from Frost & Sullivan, Marketing Automation Solutions Market—India (http://www.frost.com/p82f), finds that the market earned revenue of $5.0 million in 2014 and estimates this to grow to $19.4 million in 2020 at a CAGR of 25 percent. The leading market participants in India include Adobe, Capillary Technologies, Oracle, Act-On, LeadSquared, Infusionsoft, CadillusCloud & LeadFormix, Lead Liaison, RR Marketing, among others.
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