Envigo bags DLF Account for Digital Marketing

Envigo, a digital marketing agency, has announced that it has bagged the digital marketing contract from DLF. Envigo will be responsible for all DLF websites - the corporate website and 25+ group websites. Envigo will use its expertise in analytics, usability and technology to enhance the search engine presence and the user experience of DLF’s websites.

 "We are very proud to be associated with DLF, which is one of India’s largest corporate firms. It will be an exciting opportunity to showcase Envigo’s capabilities in the digital media for DLF" said Saurabh Kumar, Director at Envigo.

Envigo is structured in four groups: content strategy, web improvements & usability, outreach; and digital engagement.

The content strategy group owns the guidelines used for publishing and refreshing content with the marketing and communication teams. Concr, Envigo’s in-house content creation tool is used for content creation management. This team uses customer insight and keyword data to arrive at a content creation and freshness strategy.

The web improvements team reviews navigation, usability and code quality of the web architecture to suggest changes.

Outreach experts create marketing campaigns to drive awareness on various digital platforms and communities. These campaigns use fresh and useful content and target influencers within the target niches.

The digital engagement team designs and develops widgets, microsites and interactive apps on Facebook, twitter (Social apps) and on mobiles for Android and iOS phones. All development is done in-house for maximizing control on the product and minimizing development time.