While Twitter has
recently completed its nine years, it shows one of the best examples to several
enterprises. In its nine years, Twitter started with a lot of buzz but with little
adoption rate. And there was a time that it was about to be acquired. There
were rumors that Google or Facebook were after the microblogging website.
Twitter’s journey is an
interesting case of growing businesses which are looking for brand value and
long term growth. All kinds of new and old businesses can learn how to
diversify their processes and take quick decisions to stay relevant in the
market. There was even time when Twitter was facing problems with its
advertising policy. There was little hope whether the company would be able to
give value to advertisers. But today it is one of the best platforms for
advertisers and brand-builders.
In addition, Twitter
has played a key role in taking the customer service for all brands to the next
level. Brands track twitter feed for feedback and customer grievances. Though
it does not directly compete with the likes of Google and Facebook, it has
tried to add a whole new dimension to the social world on the internet.
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