Hyundai Motor India has
achieved over 5.5 million fans on
Facebook and over 17.5 million video views on YouTube. These milestones
are a part of Hyundai’s strategy to actively reach out to a larger cross
section of customer base and engage on a real time basis through social media
platforms.
The growth rate of
Hyundai India’s digital presence has almost doubled in the past few months, and
the quality of fan engagement, has been the highest in the digital space
amongst any automobile manufacturer. HMI’s continuous endeavor is to
enhance the customer connect through continuous innovation & evolve as a youthful
& exciting brand. Hyundai strongly focuses on the digital marketing
platforms to connect with the Indian youth and engage with customers directly.
Being a youth-oriented
brand, Hyundai has adopted an approach that strikes a chord with current
youthful trends which are engaging and active throughout all digital platforms.
The Indian car buyer is getting younger and is fast in adapting to global
trends. Studies revealed that the communication behavior amongst the youngsters
is evolving. Hyundai has designed a new strategy by introducing the pictograms,
infographics and emoticons which is a common language adapted by the youth to
communicate with each other.
The brand has
successfully created memorable campaigns and experiences for young Indian
customers and has positioned itself as an ace auto brand on social media during
the recent launch of Grand i10, Elite i20, all-new 4S Fluidic Verna and i20
Active. The key to Hyundai's success is its ability to connect with the
Indian customers through appropriate products that appeal to diverse segments
& excite them towards the ownership of Hyundai brand.
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