CISCO shines with the server business

Mighty server players are facing a tough time as well as stiff competition from new entrants in the space. HP and IBM are no longer hot favorites in the server domain as they have lost their marketshare significantly in the last couple of years, especially the last quarter results and shipment figures as shown by Gartner. HP and IBM have lost on many fronts and lost market. But a company which has emerged is CISCO. CISCO has moved up in the server business, though its networking business is not doing that good. The company’s server business has jumped 31% in the last quarter.

Many analysts are wondering on how CISCO did grow in the server business while others are struggling. Many believe that CISCO’s server business grew because of its networking business. It adopted a strategy to pitch its own servers to customers across the domains. While HP could also do this, customers had less trust left in the company as it lacks innovation.

Along with CISCO, Oracle has also tried to bounce back which registered about 8 percent growth in the server category. Oracle also tried to woo customers with its range of new chips which, it claims, are better than anybody’s in the business especially Intel. Experts believe that the market is taking a new shape where customers are looking for a change from the old technology. HP and IBM have to see new ways of making money from this business. Dell has also realized the same as it is now trying many things with innovative designs for different countries. 

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