Chief Financial Officers from all over the world are now keen to invest in IT and big data in order to increase customer service and profits. They seem to have realized the value which IT adds to the overall business in today's world where customer expectations are higher.
In a survey, finance leaders from across the globe have stressed on the need to leverage cutting edge IT solutions, with emphasis on cloud computing solutions, in serving customers and adding value to their businesses. Indian CFOs resonated this belief with 44% of them saying that spending on cloud computing will form a critical component of their increased spending on technology apart from enterprise level IT Systems (41%) and business intelligence and data analysis capabilities (34%).
A move to ‘mobile first’ mindset is also evident among the Indian financial minds. Nearly 69% of respondents from India say that the use of mobile technologies can significantly enhance customer service. 50% of them believe that such an investment would have a positive impact on sales.
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