Lenovo rolled out finance schemes to sell
computers in India at faster rate. The company is facing challenges
due to low demand for computers in the countries as the population
has surpassed computers to buy tablets and smartphones. In India
current computer penetration is 10%, which is the lowest among
developing countries like Vietnam (16%), South Africa (18%), Turkey
(49%) and Malaysia (64%). For this scheme, Lenovo has joined hands
with Intel in its effort to promote this initiative across Andhra
Pradesh and Telangana.
Lenovo will offer 100% financing with zero down payment and zero
interest on the purchase of high performance laptops and AIOs. The
company further says that the payment can be broken up across
multiple EMIs with no interest fee.
This initiative is being piloted in Andhra Pradesh and Telangana
as it complements their focus on education to bridge the IT divide.
Lenovo is looking at a comprehensive 360 degree marketing outreach
that includes Advertising and student engagement through college
contact programs across the two states.
The offer will be available from mid-November 2014, across all
Lenovo stores in Andhra Pradesh and Telangana.
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