India PoS Printer market records 55,322 unit shipments for 1H CY2014

India PoS Printer shipments were driven by thermal printers, which contributed 68% of overall shipments in 1H CY2014 with an impressive 17% sequential growth over 2H CY 2013. Impact printers, which contributed 32% of shipments during the same period, observed an 8% sequential decline over the previous half-year due to reduced shipments by market leaders Epson and TVSe.

Epson led the overall India PoS Printer market with a 45% share in terms of unit shipments during 1H CY2014. However, the vendor registered an 8% decrease in absolute number of shipments during

1H CY2014 vis-à-vis 2H CY2013. TVSe maintained its position at the second spot.

“WeP, which had witnessed a decline in unit shipments during CY2013 due to delay in attaining mandatory BIS certifications managed to restore shipments to normal levels and drive industry growth in 1H CY2014”, said Narinder Kumar, Analyst, InfoTech Practice, CyberMedia Research.

Epson’s thermal printer model TM-T81 was the top-selling PoS printer during 1H CY2014 with a 15% market share contribution in terms of unit shipments, followed by the TVSe impact printer model RP-45.

“Traction towards thermal technology based printers was evident in 1H CY2014, largely driven by the growth witnessed in the fast food and fine dining restaurant segments. Fast food segment was the leading consumer of PoS printers with a 23% market share by unit shipments in 1H CY2014, an 18% sequential growth over 2H CY2013”, added Narinder.

The India PoS Systems market witnessed a sequential decline in unit shipments of the order of 2% in 1H CY2014 vis-à-vis 2H CY2013. This decline can be attributed to postponement of deals from the Government sector. The market was affected by the multi-phase general elections held in April-May of CY2014.

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