While IBM has entered into a parntership with microblogging site
Twitter claiming that it will assist businesses to understand their
customers, markets and trends, it has got its Watson supercomputer at
work. Twitter is a hot bed of popular discussions on multiple topics.
The outcomes will be helpful for companies to understand a variety of
trends that can help them take informed decisions for their
businesses.
The statement issued by Dick Costolo, Twitter CEO, pans out well
when he says that the partnership will change “the way business
decisions are made – from identifying emerging market opportunities
to better engaging clients, partners and employees.”
As per the deal signed, IBM will expand its cloud-based analytics
offering. In our opinion, this is a huge opportunity for IBM to reap
on analytics and millions from businesses who need exact insights
from the Twitter data. IBM Watson Analytics boasts to bring intuitive
visualization and predictive capabilities to business users.
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