Tata Sky, a Direct-to-Home (DTH) provider, has associated with
Genesys to deploy Genesys Customer Experience Platform enhance
service delivery to its 13.5 million subscribers.
The association is an endeavor to empower its workforce to service
customers seamlessly across multiple touch points. The platform
provides greater efficiencies in Tata Sky’s contact center
operations and provides subscribers with new, personalized
self-service applications to provide customers with a complete user
friendly experience.
“Tata Sky is pleased to partner with Genesys in our quest to
bring superior quality television entertainment to its viewers. The
system is clearly the best in class and offers cost savings,
operational efficiencies and visibility into contact center
operations,” said Harit Nagpal, Chief Executive Officer (CEO) of
Tata Sky.
The multi-channel capabilities of the Genesys solution integrates
with Siebel, and provides Tata Sky customer service agents with a
more productive and efficient work environment that takes advantage
of ‘customer-priority’ based agent routing technology.
Additionally, it provides a personalized, voice self-service
application that reduces the time that customers spend on unwanted
menu options and helps transform the overall customer experience.
“We are pleased that Tata Sky has implemented Genesys to enhance
the subscriber experience,” said Bruce Eidsvik, Managing Director
of Genesys APAC. “Our best in class, multi-channel software is an
ideal complement to Tata Sky’s vision of revolutionizing home
entertainment in India and empowering every television viewer”
Tata Sky has always empowered Indian viewers with ‘Choice,
Control and Convenience’ by offering them a most comprehensive
channel line-up in superior picture and sound quality along with
innovative interactive services, customized for the Indian market.
The partnership with Genesys will be an impetus to provide a unified
service experience to them.
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