Tangerine Digital has launched a customized content solution for brands in the budding e-commerce sector. With the launch of this solution, Tangerine Digital will now help e- commerce brands enhance digital communication with customized content suited for the social and mobile first consumer.
Cashing on the festive season in India, e –commerce players have increased their marketing budget to persuade consumers to buy everything online. The Associated Chambers of Commerce and Industry of India (ASSOCHAM) 2014 report states that the corporates are planning to spend about 25-30% on advertising in this festive season as compared to the last year in consumer durables, electronics and auto taking the lead, but this change is expected in the e-commerce space ranging from higher sales in mobile telephones, shoes, apparel, gifts and electronic gadgets.
The E-commerce Content Solution by Tangerine Digital will enable brands to provide their customers with customized content, aggregated content and crowd sourced content that can help brands to communicate with their audiences’ at all possible digital touch points. The content solution is supported by analytics that can help brands monitor the effectiveness of their content. The solution can help brands serve the right content at the right time.
Speaking on the launch, Mr. Seeraj Katoch, Chief Operating Officer, Tangerine Digital, stated, ”As digital increasingly drives every aspect of the consumer’s life, we have observed that the digital consumer today prefers purchasing online after evaluating the product. With this unique solution, we are confident we will create content that is engaging, trend based, informative, visually attractive and well packaged that will help drive engagement this festive season. This could be in form of top quality videos, classic photo-shoots, engaging descriptions and so on!”
Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services.
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