OnMobile Global Limited announced that it has signed an agreement
with Tata Teleservices, making it the exclusive Caller Ring Back Tone
partner (CRBT) for the company.
OnMobile will centrally manage Tata’s Content Management Systems
across the Code Division Multiple Access (CDMA) and Global System for
Mobile Communications (GSM). This deal will enable Tata Teleservices
to improve operational efficiency, reduce turnaround time and provide
a superior user experience to all its subscribers.
Sanjay Bhambri, Chief Commercial Officer, OnMobile Global said,
“This win is a significant milestone and strengthens our long
standing relationship with Tata Teleservices, dating back to 2004. We
are now their exclusive Caller Ring Back Tone partner. Our proven
proficiency in large-scale global deployments and world class IT
standards for proactive monitoring through our Global Network
Operations Center (GNOC) are key differentiators that helped us win
this deal.”
“OnMobile is renowned for their managed services offerings.
Through this partnership, we will be deploying a single cross
platform Content Management System that has a repository of more than
10 lakh songs in various global languages. Their expertise and robust
infrastructure in terms of delivery and operations will be crucial in
delivering a top notch offering to our subscribers,” Mr. Gurinder
Singh Sandhu, Head - Marketing, Tata Docomo said.
This deal, which has been signed for an initial term of 3 years,
will allow Tata’s CDMA subscribers to access a slew of CRBT
features which were earlier available only for GSM subscribers. Some
of the features include enabling song search and activation through
SMS and Tata’s website. Subscribers will also be able to copy each
other’s songs by using OnMobile’s Press * to copy feature.
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