InMobi and NDTV Convergence (NDTV) are
jointly bringing the first fully native ad experience to mobile users
in India. NDTV has been at the forefront of creating best-in-class
content experiences across all screens. The NDTV App across platforms
is known for credible content, superlative user experience and
ensures relevant content is always available on the go. Together with
InMobi, NDTV will now be able to offer a bouquet of innovative ad
units native to its news content, thereby further re-inventing the
user experience.
“NDTV has always believed in
providing users with the most credible content across all platforms
and ensuring the best user experience while consuming this content.
This is another step towards further enhancing the experience by
ensuring native in-stream ad formats, which will provide great value
to our advertisers in a non-intrusive environment. We are excited to
partner with InMobi, the world’s leading independent mobile
advertising network to launch this offering,” said Vikram Chandra,
CEO, NDTV.
As premium publishers like NDTV
continue to embrace Native Ads for mobile in a big way, the unique
offering provides tangible benefits like 5 times the conversion rate
and user engagement than standard display ads, higher ad viewership
of up to 1.5 times more than banner ads and more importantly, a
new-found trust for mobile ads, which are experienced as content and
less intrusive.
“InMobi Native Ads match the app
experience entirely in terms of visual form and function, so that
your brand’s audience can enjoy a non-intrusive, engaging ad
experience while using an app. We have witnessed a phenomenal
increase in demand for Native ads worldwide. InMobi is thrilled to
partner with NDTV to bring the Native Ad experience to India,” said
Atul Satija, Vice President – Revenue & Operations, InMobi.
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