McAfee
released the findings of its Safeguarding the Future of Digital
India in 2025 which examines India’s thoughts and
attitudes towards lifestyle and technology trends a decade from now.
The study provides insight into how Indians believe technology will
impact their homes, workplace, cars, wearables, mobile devices and
the intersection of these technologies with online security and
privacy.
One
of the key revelations of the study was how truly high-tech Indians
believe their environment will be in 2025. 92% envision artificial
intelligence and robotics helping them in their jobs. 87% believe the
refrigerator will automatically add to the grocery list when items
are running low and 90% are keen on a wearable device that let you
scan the barcode of a particular product (grocery or otherwise) and
automatically add it to the shopping cart. 77% Indians also believe
that by 2025, they would have been to a house that speaks/ reads to
them and 93% are convinced their home security systems will be
connected to their mobile device.
Cybersecurity:
According to
the survey, 90% of Indians are concerned about what the state of
cybersecurity will be 11 years from now. This is not surprising
given the near-daily reports about retail and financing institutions
being hacked. With new innovations arising every day to make
consumers’ lives increasingly connected, Indians may feel hesitant
in sharing personal information or adopting these technologies in
fear of becoming a victim of a cybercrime. 83% consumers do believe
the government will play a more active role in protecting businesses
from cybersecurity in 11 years
Cybercrime:
The study also revealed that as
many as 72% of consumers fear their families could fall victim to
hackers over the next decade. Many Indian citizens (80%) believe
their families will be affected by cyberbullies in 2025. With the
number of social networking working sites and the people who frequent
them growing, the likelihood of consumers experiencing negative
encounters online increases.
“As
Indians come to terms with the internet of things, we understand
consumers are concerned about how these changes will impact their
safety and privacy,” said Jagdish
Mahapatra, Managing Director- India and SAARC, McAfee, part of Intel
Security. “With
this study, we hope to shine a light on these concerns and I believe
that McAfee is well poised to best integrate new innovations with
consumer’s online security and privacy in mind specifically
targeted at addressing the new-age threat landscape.”
Device
ownership and mobility trends
· In
2025, Indians believe they will individually have approx. 5 digital
devices as compared to an average of 3 today with the household
average being 4.
· The
most common devices in 2025 will be the smartphone (77%), smart
watches (75%), tablets (67%), laptops (63%) and connected appliances
(59%)
· The
phone people will be using in 2025 will be one with touch and smell
capabilities according to 44% of Indians. Interestingly, in an
Android dominated market like India, only 15% believe that the
devices of the future will be iOS or Android
· Half
of Indians (54%), think that they will be unlocking their mobile
devices by eye scan in 2025 followed by thumbprint (19%) or voice
activation (18%). Only 9% think that the device will still be
unlocked by passcode which is amongst the most popular methods today
· Almost
all respondents (98%) want to put more effort into protecting their
digital assets in the future
· 83%
believe that in 2025 people will own a wearable device that sends
vitals directly to a physician, saving themselves a visit to a
doctor’s office
Home
and Lifestyle
· 93%
are convinced that home security will be connected to their mobile
device in 2025
· 81%
believe that homes will be capable of detecting an infestation of
insects in and around your house
· Almost
all Indians (94%) think they will have a home using solar panels as
its main source of energy in 2025
The
Future of Work
· Almost
one in three (31%) think they will be working from a home office in
2025
· 43%
of Indians believe that in 2025 they will access work data through
facial or voice recognition
· 80%
are concerned that their online persona will impact their ability to
advance in the workplace
Cybercrime
is a concern
· While
concern is high around cyber security (90%), identity theft, monetary
theft and/or fraud are the biggest concerns (47%), followed by
privacy violations (28%)
· This
will affect their families is a bigger concern amongst a younger
demographic (Under 30 years old: 79%; Over 55 years old: 66%)
Getting
around in 2025
· Many
people in India think that they will get around by hybrid vehicle
(24%) in 2025, or by a flying vehicle (21%).
· 86%
of the Indian citizens think that in 2025 there are going to be
models available that are completely autopilot
· 68%
would select an electric car over a gasoline car; for people over 55
years old this number stands at 81%
Comments
Post a Comment