IMImobile announced that they have been awarded the contract under
the BBC’s framework agreement for the provisioning of Mobile and
Social Messaging services to help the BBC streamline the audience
engagement process across mobile and social channels. The partnership
commenced in July 2014, after an official supplier selection
process.
The BBC will be using IMImobile’s DaVinci Social platform across
radio, TV and live events, enabling production teams to seamlessly
manage inbound and outbound audience interactions across SMS, MMS,
email, Facebook, Instagram and Twitter. DaVinci Social is a single
tool specifically developed to enable broadcasters to manage and
respond to audience interaction across multiple channels, monitor
citizen journalism and integrate contextual audience feedback into
live programming. In addition, the platform will be used to manage
interactive services such as social and mobile voting.
Jay Patel, Chief Executive at IMImobile commented: “We are
delighted to be selected by the BBC to deploy our DaVinci Social
platform across the organisation. IMImobile has a deep heritage of
delivering highly scalable solutions and services into the
broadcasting sector. DaVinci Social fulfils the BBC’s requirements
for being a universal tool for the monitoring and management of
audience interaction across multiple channels”.
The growth in mobile and social communication has changed the way
audiences want to consume and participate in the broadcasting
experience. To help broadcasters manage the complexity of mobile and
social engagement, IMImobile developed DaVinci Social, an enterprise
grade, highly scalable platform that can be deployed across hundreds
of production teams to centralise the management of audience
engagement across multiple digital and mobile channels.
Claire McLaughlin, Head of Interactive Technical Advice &
Contracts Unit at BBC said: “Throughout the bid, IMImobile was able
to successfully demonstrate that the DaVinci Social platform meets
our high demands and criteria for centralising all audience
interactions across our radio, TV and live event programming. The
platform enables the BBC to respond to the change in audience
behaviour and integrate mobile and social audience interactions into
the broadcasting experience.”
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