ICICI Bank have come up with a bevy of applications for its
customers to boost mobile banking as the bank tries to offer
customers an enhanced banking experience. This includes a facility
for NRI customers who can now connect with bank executives over the
video conference facility.
The ICICI Store app will enable customers to easily view all
Mobile apps introduced by ICICI group in one place. Using the other
apps launched today, the customers can initiate a transaction before
visiting a branch, connect with a service executive over video call
and view their transactions over the last 30 days on their mobile
phones. The new apps are available for download on Google Play store
and shall shortly be available on the Apple app store.
Speaking at the launch, Chanda Kochhar, MD &
CEO, ICICI Bank, said, “We continue to leverage technology to
provide a world-class banking experience to our customers. ICICI Bank
has pioneered many innovative solutions for its customers like
internet, mobile, Tab and Touch banking among others. With these new
mobile banking applications, we will offer our customers a unique and
unparalleled experience in their interactions with the Bank. These
new initiatives are yet another testimony of our deep commitment to
the philosophy of ‘khayaal aapka’- where we put our customers’
needs as the focal point of our business. I believe these apps will
further propel the growth of mobile banking in the country”
The Bank is the pioneer in mobile banking. It
launched the country’s first mobile banking application, ‘iMobile’
in 2008. The Bank is the leader in mobile banking with close to
one-fourth of market share by value of transactions. In June, it
became the first bank to cross the milestone of Rs 1000 crore worth
of transactions in a month.
The key highlights of the apps being launched are:
· ICICI
Store: It’s an app store designed to give users an
aggregate view of all mobile banking applications, launched by the
ICICI Group. This store, which is the first among banks in India,
will facilitate easy selection, download and upgrade of the ICICI
Group apps.
· Insta
Banking: A first-of-its- kind app in the country, it aims to
reduce time spent in filling up paper work for commonly used
transactions in a bank branch. Using this app, a customer can process
his desired transactions any time, upto seven days prior to visiting
the branch. When the customer visits a branch to complete the
transaction, it will be executed on priority. A host of financial and
non-financial transactions can be initiated on the app, namely cash
deposit, cash withdrawal, request for demand draft, updation of
personal information like communication address, PAN and email id
among others.
· Video
Banking: This mobile app enables the Bank’s Wealth and NRI
customers to carry out a video chat with the customer care executives
round-the-clock on all days from anywhere. Using the app, the
customers can resolve their day-to-day banking queries and get
information related to products and offers.
· mPassbook: This
app helps customers to view their recent savings, credit card and PPF
account transactions on their mobile phone itself. The users can
receive real-time updates of transactions and also add remarks on the
transactions for easy tracking. This app will show the transactions
even without mobile internet services.
These initiatives follow an array of digital initiatives by the
Bank, including cardless cash withdrawal, ‘iLoans’ for accessing
loan account details, ‘iTrack’ for tracking dispatches, ‘Pockets
by ICICI Bank’ - the world’s most comprehensive banking
application on Facebook, iMobile for Windows phones and an upgraded
internet banking platform that provides customised and personalised
views. The Bank has also redesigned a website to offer a seamless
experience across devices like desktops, mobiles and tablets.
Comments
Post a Comment