Worldwide
business intelligence (BI) and analytics
software, consisting of BI platforms, corporate performance management
(CPM) suites, analytic applications and advanced analytics, totaled
$14.4 billion in 2013, an 8 percent increase from 2012 revenue of $13.3
billion, according to Gartner, Inc.
"Overall,
just like last year, the market is shifting gears, which is keeping
growth in the single digits. At the same time, paradoxically, we’re at
the cusp of a series of tipping points which will facilitate
unprecedented interest and adoption of analytics,” said Dan Sommer,
research director at Gartner.
There
were a number of factors slowing the market in 2013. First, challenging
macro had an effect. No region in the world grew faster than 12
percent,
which breaks the strategic assumption that many of the large vendors
have held for years - that emerging markets are growing at a much faster
rate. Secondly, confusion still reigns around how to best leverage
analytics on big data. Much big data investment
happened outside traditional BI in experimental silos, infrastructure
and services. Thirdly, growth in IT-budgets is flat and IT-led
traditional BI tools are over-bought. Therefore, some market share
leaders targeting those constituents showed sub-market growth.
In
the top spot, SAP once again had significantly higher revenue than any
other vendor at $3.1 billion with 21.3 percent
of the market, up 5.3 percent from 2012 (see Table 1). Microsoft
enjoyed the highest growth of the top five vendors in 2013, with revenue
rising by 15.9 percent compared with 2012, to reach $1.4 billion.
Table 1
Top
5 Business Intelligence and Analytics Software
Vendors, Worldwide, 2012-2013 (Millions of Dollars)
|
Company
|
2013 Revenue
|
2013 Market
Share (%)
|
2012 Revenue
|
2012-2013
Growth (%)
|
|
SAP |
3,057.0
|
21.3
|
2,902.0
|
5.3
|
|
Oracle |
1,994.0
|
13.9
|
1,952.0
|
2.1
|
|
IBM |
1,820.0
|
12.7
|
1,735.0
|
4.9
|
|
SAS Institute |
1,696.0
|
11.8
|
1,600.0
|
6.0
|
|
Microsoft |
1,379.0
|
9.6
|
1,190.0
|
15.9
|
|
Others
|
4,422.0
|
30.8
|
3,932.0
|
12.5
|
|
Total
|
14,368.0
|
100.0
|
13,311.0
|
7.9
|
Source: Gartner (April 2014)
“As
the market shifts gear, we see a series of tipping points in 2014 that
will accelerate adoption, but it may come from a different place,” said
Mr.
Sommer. “These tipping points are that half of BI and analytics spend
will be business driven, half of new license spend will be driven by
data discovery requirements, and half of organizations will consider
deploying BI in the cloud, at least tactically.”
“Right
now we’re in a trend of proliferating information sources, applications
and buying. Those vendors, mainly outside the top 5, that aligned
themselves
with this caught disproportionally higher interest and growth relative
of market share for net new buying, albeit from smaller market
footprints. To counter, the big vendors are expected to dramatically
improve their stories around becoming more nimble with
data discovery and cloud this year and the next. Finally, analytics is
also moving beyond just being a singular tool to become more
omnipresent, embedded in various other applications and infrastructures.
All of these trends, paradoxically to the single-digit
growth, cement analytics as a top priority and will tip it to touch a
much broader base, down to the personal analytics level,” said Mr.
Sommer.
On
a segment level, data discovery requirements drove growth in BI
Platforms showing a slow but steady shift in emphasis from reporting
centric to analysis
centric tools (see Table 2). Advanced analytics is also growing
quickly, showing the increasing focus organizations give to predictive
and prescriptive analytics.
Table 2
Business Intelligence and Analytics
Software by Segment, Worldwide, 2012-2013 (Millions of Dollars)
|
Subsegment
|
2013 Revenue
|
2013 Market
Share (%)
|
2012 Revenue
|
2012-2013
Growth (%)
|
|
Analytic Applications and Performance Management
|
2,001
|
13.9
|
1,890
|
5.8
|
|
BI Platforms
|
8,550
|
59.5
|
7,857
|
8.8
|
|
CPM Suites
|
2,735
|
19.0
|
2,602
|
5.1
|
|
Advanced Analytics
|
1,082
|
7.5
|
962
|
12.5
|
|
Total
|
14,368
|
100.0
|
13,311
|
7.9
|
Source: Gartner (April 2014)
More detailed analysis is available in the report "Market Share Analysis: Business Intelligence and Analytics Software, 2013”.
The report is available on Gartner's website at
http://www.gartner.com/doc/
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