Aspect Software appoints Sriram Viswanathan as Director- Channels & Alliances for India and the Middle East

Aspect Software announced the appointment of Mr. Sriram Viswanathan as Director- Channels & Alliances for India and the Middle East. In this role, Sriram will build and lead Aspect’s partner efforts in the region, which is among the key growth markets for the company.

Sriram, who will be based out of Bangalore, succeeds Mr. Sanjay Puri, who was the lead for Aspect’s channel operations in the region and has played a significant role in augmenting the channel landscape in India and the Middle East. Mr. Puri has recently grown into the role of Sales Director, Aspect for North & East India.

Sriram joins us from Avaya where he’s handled numerous responsibilities in management of both system integrators and distribution partners in the past 4 years. Prior to Avaya, Sriram has managed the channels and commercial business in RSA, The Security Division of EMC, and has also undertaken recognizable assignments in companies such as Sonicwall Inc., CNT International and CADD Center, in the past.

With over 18 years of sales experience spanning across multiple technology companies, in the areas of Computer Aided Design, Information Security and Enterprise Communications, he has a thorough knowledge of the channel business since a large part of his professional career has been in managing and growing the channel ecosystem. He has also won various accolades and awards from the channel community for his relentless support to partners.

Commenting on the appointment, Mr. Sanjay Gupta, Managing Director, Aspect India, SAARC & Middle East said, “Channel partners are a vital element that we rely on to expand our market reach, and they are of utmost importance to us. Sriram’s ardent engagement with this ecosystem and keen understanding of the value proposition which Aspect has to offer makes him the perfect fit for this role. We believe that Sriram’s rich experience in the channel domain will certainly help us deepen our bond within the community.”

Sriram Viswanathan, Director- Channels & Alliances, Aspect India and the Middle East stated, “I’m extremely pleased to be a part of Aspect, a transformative organization that has consistently beaten the odds and stayed steadfast on growth. The current market dynamics call for a more integrated approach to ensure sustainability for partners and vendors, and Aspect’s inclusive strategy is clearly aligned to the changing customer mind-set. I’m confident that this apt position we’re placed in, will enable our partner community to better understand the evolved landscape and thereby take this engagement to the next level.”