With the increasing advent of data, the customer has become far more sophisticated and is evolving at a fast pace. Recent market trends indicate a huge spurt in smartphone sales. However, there is still a tremendous scope for adoption of 3G on these smartphones. Taking the lead to reach out to the smartphone users in New Delhi and National Capital Region, Vodafone India, one of India’s leading telecommunications service providers, today launched ‘BE SMART’ Mobile Internet initiative.
While data offers an exciting opportunity with, many consumers using data enabled handsets still do not use mobile internet. Vodafone ‘BE SMART’ Mobile Internet initiative communicates the need for synergizing 3G technology with HSPA enabled handsets, for a faster, smarter and better mobile internet experience.
3G is a huge game changer in today’s market. Overall data growth is 60% of the YOY growth with 3G growing at triple digit. There are about 50% of HSPA users who are still either on 2G or not using data. The BE SMART- 3G initiative is thus focussed at tapping these non 3G users and drive high speed 3G adoption.
Elaborating on this unique initiative, Subrat Padhi, Business Head –Delhi, Vodafone India said, “Vodafone is a leading telecom service provider in Delhi & NCR with approximately 92 lakh customers. A visible spurt in the demand for Smartphones indicates a growing need for high speed connectivity. Basis our insights, we feel there is tremendous potential for customers using latest technology enabled handsets to adopt 3G on their phones to get the best experience. Our new ‘BE SMART’ Mobile Internet initiative targets these smartphone users and we hope to intrigue, excite and educate them on the faster, smarter and better experience of using 3G on their handsets on the go. The idea is to communicate to our consumers that smartphones are incomplete without Vodafone 3G and to enable the users to get maximum out of their handset by associating with 3G”.
There is a huge potential to educate customers about the different content and applications which can have a significant bearing on their lives. Hence Vodafone’s primary objective is to drive data penetration and accelerate data consumption amongst consumers.
Vodafone has always been at the forefront of providing a differentiated experience to its customers through unique and innovative data offerings. Vodafone in partnership with Star India recently launched a distinctive multi-sports portal on Vodafone Live –Vodafone Sports that allows customers access to a variety of creatively packaged prime sporting content on the go. Another unique data offering from Vodafone is Vodafone Music. These industry first initiatives allow its customers to experience a new age of entertainment via mobile internet.
This ‘BE SMART’ initiative is in line with Vodafone’s overall strategy to democratise data and enhance awareness on the benefits of mobile internet to both current as well as prospective customers. The new ‘BE SMART’ initiative projects real life situations with popular mobile applications ranging from videos & music, navigation, social networking, online gaming, live stock market updates etc. It engages with the audience communicating the message of ‘Smartphones are incomplete without Vodafone 3G’, in a stimulating and interesting manner.
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