Smartphones play an increasingly integral role within fashion, and more specifically on the front row of global fashion week shows, with designs online before they hit the end of the runway. The leading functionality, design and imaging capabilities of the Nokia Lumia 1520 make it a perfect tool for the fashion world.
Nokia, an official partner at the Lakme Fashion Week Summer Resort 2014 in Mumbai, has tied up with leading design duo Shantanu & Nikhil, to create their exclusive Fashion Week collection. Inspired by the latest and biggest of the Nokia Lumia series- the Nokia Lumia 1520, the collection will be showcased at the fashion week on March 15, 2014, 7.30pm onwards.
With its 6 inch large screen, full HD assertive display and great readability in sunlight, the Nokia Lumia 1520 acted as the designers’ new canvas to tell their story. The theme of their collection ‘The Shadows Within’ is an inspiration from Nokia Lumia 1520’s brand promise of ‘Reliving the moment’, which the device brings out with its unparalleled HD 1080p Video Recording, Multi Directional Audio Capture with 4 Speakers and 20MP Pureview Camera capabilities. With the Nokia Lumia 1520 one can capture and re-live most memorable moments, as they happened. Similarly, Shantanu and Nikhil’s collection is about a timeless social avatar who has travelled many moods and moments… to become the time itself!
Design is an essential part of Nokia. At Nokia, a good mobile design is about more than just style, it has to deliver objects and services that are not only beautiful to look at but that also work just the way people want them to. This beauty of use is central to Nokia’s design work and brand. Nokia designs are created always for the future, to shape the future, working years ahead and with an intention to have an impact on how one uses mobile communication in their lives in the future.
Talking about their experience with Nokia Lumia, Shantanu & Nikhil said, “We are delighted to be associated with Nokia, India’s leading lifestyle-technology brand. The brand story of Nokia Lumia 1520 of ‘reliving your memories’ was an inspiration for us and has brought a symmetrical fit into our collection, which is about an imaginative timeless social avatar that has travelled many moods and moments to become time itself. The character of our collection reminisces her story through this beautiful journey of colors and expressions, just like the Nokia Lumia 1520. The Nokia Lumia 1520 helped us craft a pleasing story which any artist would want to portray through their work .The large HD screen of the device worked to be our perfect canvas and the amazing camera and video experience added to our inspiration. One look at our collection will justify the true essence of what the Nokia Storyteller app has to offer, bringing out the best of both worlds”.
Speaking on the association, Viral Oza, Director Marketing, Nokia India said, “As style permeates into the ethos of Smartphones today, Nokia Lumia leads ‘design innovation’ within the industry. We are excited to partner with the Lakme Fashion week and fashion icons Shantanu & Nikhil for their Nokia Lumia 1520 inspired collection. At Nokia, we always thrive to appeal to the young and socially active consumers with our iconic products which blend style with substance, making us lead the 'technology and style' change today”.
Nokia’s Lumia range offers stylish power-packed smartphones with a wide range of features to enhance the on-the-go experience for the consumers today.
Nokia has a long history of working within fashion, bringing internationally renowned photographers David Bailey and Bruce Weber together to shoot together for the first time in history using the 41 megapixel Nokia Lumia 1020. Very recently, Nokia also tied up exciting design duo, Fyodor Golan, for London Fashion Week, to create the world’s first interactive skirt made up of Nokia Lumia 1520 smartphones.
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