Pegasystems Latest Marketing Solution Enables Predictive, Personalized Mobile Offers

Pegasystems announced the latest version of its Next-Best-Action Marketing solution.  This new solution has enhanced outbound capabilities so that marketers can better target customers in the mobile channel by defining specific geographic locations to help deliver real-time offers at the location where a customer interacts with a business.

With Pega, marketers have direct control over driving profitable and customer relationship building customer strategies, including differentiation, branding, retention, upsell and cross-sell.  This latest release of Next-Best-Action-Marketing enables companies to have a connected customer conversation, across channels with the ability to adapt in real-time to help ensure a targeted offer is presented to the appropriate customer.  This Build for Change® philosophy is incorporated into the new features for mobile, with Apple Passbook™, integration and dynamic microsite capabilities to further target and converse with a customer over multiple channels and devices.

Pega Next-Best-Action-Marketing delivers a unique set of capabilities that address the evolving needs of today’s marketing organizations, empowering marketing executives and marketing analysts to rapidly capture, design and execute the best customer strategy for each given situation and communication channel, blending traditional campaigns with contextual and event-driven real-time offers. The system dynamically adapts to the customer’s goals and the company’s objectives, balancing both to ensure the best possible outcome of each interaction, regardless of communication channel. Pega Next-Best-Action-Marketing, like all Pega solutions, is available for deployment on-premise or within the Pega Cloud.