InMobi announced the release of its first book, “Apponomics—The Insider’s Guide to a Billion Dollar App Business.” The book is authored in conjunction with Peggy Anne Salz, a Gigaom Research mobile analyst, and chief analyst and founder of MobileGroove, a top 50-ranked influential destination providing editorial coverage and analysis regarding the mobile industry.
“Apponomics” is an advanced guide to mobile user acquisition and monetization, providing best practices and proven tactics to help developers turn their apps into a successful and sustainable global business. The book includes extensive market research, experiences and case studies from leading developers, including detailed interviews with senior executives from a wide variety of successful app companies, popular cross-platform tool providers, and regional app marketing gurus.
Comments
Post a Comment