India Inc is wary of Mobile Recruitment: TimesJobs Insite Study

With almost the entire working population of India accessible on mobiles, 45% of Indian organizations still don’t have a comprehensive mobile recruitment strategy
 

Over 50% of India’s Active Internet users are accessing internet on their mobile, apart from other sources states the latest IAMAI report. This is a clear indication that there has been a huge uptake in consumption of the Mobile Internet medium.

Prabhat Bhardwaj, Head-HR & Administration, Technopak Advisors, estimates that 85% of the online operations by jobseekers have shifted from personal computers to smartphones in the past 2 years, especially in metros and big cities.

Being one of India’s leading jobsites, TimesJobs started offering mobile recruitment solutions in early 2006 with a basic “Jobs on SMS” Service – with the advent of GPRS, the WAP site m.timesjobs.com/ was launched in 2008, this was quickly followed by Mobile apps for iPhone, android and Java phones. All these initiatives have met with tremendous adoption and success, as a mobile phone provides jobseekers the privacy they desire, while searching and applying for jobs anywhere and at any time.


The Corporate Challenge:

However adoption of this medium by India Inc. is falling behind the trend - 45 per cent of organizations polled are still apprehensive of implementing mobile device-based recruitment in the near future, revealed the latest TimesJobs.com study.


As per the latest TimesJobs study, even though most Indian organizations agree on the up-sides:


·      58% employers  feels it’s an easy and quick technique

·      29% organizations will implement mobile recruitment in the next 6 months

·      24% organizations plan to target prospective candidates through mobile with the help of internal staff