According to Zinnovi, the acquisition of Whatsapp by Facebook has a strategic significance for the fast evolving mobile world. It is an endorsement in many ways that the future of communication lies in mobile.
"Facebook is paying a huge premium for this purchase given the young and internet savvy demography that it would gain access to. It will be interesting to see how Facebook defines the monetization models for the future whatsapp," says Praveen Bhadada, Director, Market Expansion, Zinnov Management Consulting.
"Facebook is paying a huge premium for this purchase given the young and internet savvy demography that it would gain access to. It will be interesting to see how Facebook defines the monetization models for the future whatsapp," says Praveen Bhadada, Director, Market Expansion, Zinnov Management Consulting.
To many, this might seem like a bubble for the mobile internet investments, however, the fate of Skype, Viber and now Whatsapp will certainly generate accelerated focus on mobile internet in the coming months.
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