South Africa's Largest Social Networking 'Chat App' comes to India. It is an African mobile chat app which targets 40 million feature phones which don't use any chat apps such as WhatsApp or others. But the company faces stiff competition as it is not easy to make space in the market where a number of mobile apps are already doing rounds and some of them struggling to get marketshare.
The company plans to target youth in colleges and schools through roadshows and promotional campaigns. It has hired 18 people team for India. Plus the company plans to target the businesses offering them a set of services. However it would be interesting how Mxit repeats its success in the local market and how it offers content to users in their own language. The ride is not easy.
Comments
Post a Comment