Celkon Mobiles adopted “Rule the change” as its purpose statement. As a prominent Indian handset manufacturer, Celkon Mobiles will further leverage the recognition, to deliver new available technologies in their upcoming mobile phones to their users.
“The rebranding coincides with the company’s imminent strategy, which is about repositioning Celkon Mobiles as a synonym to “today’s technology”, one that will quell the old, insipid way of life. We want to favor the young and the brave. We are one of them; restless, youthful and looking for an answer. We believe that these changes are essential in order to continue to grow, compete efficiently in the current market, and improve the rapport between our people and the products and services we deliver. It reflects our desire to emphasize on potentials that distinguish us from our competitors. We have a strong aspiration and a responsibility to build a well-connected world”, said Mr. Y Guru, Chairman and Managing director, Celkon Mobiles.
The company’s new tagline “Rule the change” embodies Celkon’s vision to be a part of the ever-happening revolution which is “brimming in the minds and hearts of the ones who pick themselves up every time they fall into the trap of banality and senseless societal rules.” This change is a logical step in Celkon’s succession and gives the firm an umbrella under which Celkon continues to expand its products, services and locations during its next phase of growth and development.“The rebranding coincides with the company’s imminent strategy, which is about repositioning Celkon Mobiles as a synonym to “today’s technology”, one that will quell the old, insipid way of life. We want to favor the young and the brave. We are one of them; restless, youthful and looking for an answer. We believe that these changes are essential in order to continue to grow, compete efficiently in the current market, and improve the rapport between our people and the products and services we deliver. It reflects our desire to emphasize on potentials that distinguish us from our competitors. We have a strong aspiration and a responsibility to build a well-connected world”, said Mr. Y Guru, Chairman and Managing director, Celkon Mobiles.
As the third largest mobile Brand among Indian Brands, Celkon attributes its success to high quality and innovative mobile handsets at affordable prices catering to wide range of users through their effective technology, quality with better service back up as its forte. From 17% to almost 35% of the contribution in the overall sales of Celkon by the urban centers of India, Celkon believes their rebranding aligns with the valiant youth residing which believes that a phone can effect a worldwide change, if in right hands.
In addition to this, Celkon’s gives credence to the digital world where an online status can resonate with national sentiments and where a small video can highlight a country’s ignorance. With just a phone, the firm believes that for it to change into such an amicable world, it needs to “Rule the change.”
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