Google India announced the launch of its second “Great Online Shopping Festival”, a mega online shopping festival which brings all the leading eCommerce players in India on a common platform to provide the best deals available on the web. Backed by the tremendous response last year, this year the mega shopping bonanza will be for three days starting on 11/12/2013 till 13/12/2013. In its second year, the industry wide initiative will see participation from over 200 partners offering their best deals to customers across India for 72 hours. From leading eCommerce players, local & classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and well being companies, to banking financial Services the initiative will offer incredible discounts and deals for everyone.
The initiative was launched by Google last year to boost the adoption of online shopping in India and saw tremendous response with most players seeing over 350 percent growth in daily sales. The festival saw participation from all over India with 50 percent buyers making a online purchase for the first time. Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber monday in the west and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies. Industry estimates suggests that there are close to 20 million online shoppers in India and its estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”
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