TCS Named a Global Leader in IDC MarketScape

Tata Consultancy Services (TCS) has been designated as a Leader in Worldwide Life Science Sales and Marketing ITO by the prominent global market intelligence firm, IDC. Among the attributes cited in the report, “IDC MarketScape: Worldwide Life Science Sales and Marketing ITO 2013 Vendor Assessment,” TCS was recognized for its extensive experience and expertise, across pharmaceutical, biotech and medical device companies, as well as delivery and technical capabilities.

The report evaluated 14 service providers across a number of capability and strategy measures such as Offering Roadmap, Portfolio Strategy, Customer Base, Engagement Capability, Pricing Model, Investment, Growth Strategy etc. IDC MarketScape criteria selection, weightings and vendor scores represent well-researched IDC judgment about the market and vendors through structured discussions, surveys and interviews with market leaders, participant buyers and end users.

“Companies are being driven toward sales and marketing IT outsourcing by several business needs, hence there is a strong demand for skilled IT outsourcing partners who can help reduce costs, improve process efficiency and provide strong life science-specific industry expertise,” said Eric Newmark, program director for IDC Health Insights, Business Systems Strategies program. “Relative to other vendors discussed in the report, and based on feedback from multiple customer references, Tata Consultancy Services received high marks for its technical skills and capabilities.”

“The Life Sciences Sales and Marketing space is continuously evolving with a growing focus on automation of processes, adoption of mobile platforms, deployment of a multi channel marketing strategy, and effective consolidation of data sources,” said Debashis Ghosh, President of Life Sciences, Manufacturing and Energy at TCS. “TCS has been at the forefront in innovatively addressing customer challenges and helping them remain ahead of the curve, so being recognized as a Leader by IDC is a testament to our strong capability and expertise in the life sciences sales and marketing space.”