SAS has been positioned as a Leader in Gartner.'s annual Magic Quadrant for Integrated Marketing Management. SAS earned its place in the Leaders quadrant for its ability to execute and completeness of vision.
In a recent SAS study,
60 percent of the 1,260 consumers surveyed expect businesses to know
what they want and need. Integrating four top-selling marketing
analytics products – SAS® Marketing Automation, SAS Marketing
Optimization, SAS Real-Time Decision Manager and SAS Digital Marketing –
into one solution, SAS Customer Intelligence
helps modern marketers manage customer relationships effectively across
all channels, create meaningful customer interactions for positive
experiences, and make optimal decisions based on big data.
According
to Gartner, "Leaders in the IMM market have clients that have adopted
their solutions as the primary vendors and platform to support most
marketing roles and functions. These vendors deliver breadth and depth
of integrated marketing functionality. Leaders successfully articulate
business propositions that resonate with marketing buyers, particularly
CMOs and marketing executives. Emphasis is placed on MPM and process
integration across marketing."
“SAS’ placement in the Leader’s quadrant validates yet again the value we bring to our customers,” said Wilson Raj, Global Customer Intelligence Director for SAS.
“SAS’ vision is to provide an easy way for marketers to make the best
decision for every customer interaction, to help them provide highly
desired and differentiated customer experiences – a necessity for
today’s digitally empowered customer.”
“Today,
as consumers are getting more empowered, most businesses are embracing a
customer-centric business strategy. SAS solutions empower organisations
in analysing customer interactions, streamlining marketing operations,
implementing an efficient cross-channel marketing strategy and
delivering best value to their customers” said Sudipta K. Sen, Regional Director - South East Asia, Vice Chairman and Member of Board, SAS Institute (India).
SAS, also recognised by Gartner as a leader in CRM multichannel campaign management and marketing resource management,
has the most comprehensive suite of integrated enterprise marketing
solutions available on the market today. In addition to its top four
marketing analytics solutions, others include SAS Adaptive Customer
Experience, SAS Marketing Operations Management and SAS Intelligent
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