Nokia and Vserv.mobi, an award winning mobile advertising
exchange, today announced the launch of the $100,000 Vserv challenge
for developers on Nokia’s DVLUP, the recently launched unique
gamification Windows Phone developer rewards program. The
announcement of the challenge follows the launch by Vserv.mobi of its
WP8 SDK to enable advertising based monetization for Windows Phone
developers.
Under the Vserv DVLUP challenge, developers stand a chance to
double a month’s earnings with cumulative awards of $100,000 to be
given out by the end of the year. Overall as part of DVLUP, rewards
worth Rs 3.5 crores will be up for grab for developers in India.
All a developer needs to do is participate in Vserv challenge on
DVLUP (@ www.dvlup.com)
and develop Windows Phone 8 apps using the Vserv SDK. The challenge
is open for all developers.
“Over the years, Nokia has been committed to not only the growth
of Windows Phone Store but also providing incremental monetization
opportunities for our developers. We are excited to work with
Vserv.mobi to help enhance monetization opportunities for Windows
Phone 8 developers. With the Vserv challenge on DVLUP, developers
will not only earn points, empowering them to promote their app,
thereby creating a more transparent and fair app ecosystem where
developers are not only in control of their own success but also
monetize their content. We believe that this will reinvigorate the
mobile internet ecosystem by allowing developers to accelerate their
monetisation efforts and trigger innovation.”Said Viral Oza,
Director – Marketing, Nokia India.
The service includes a downloadable SDK that allows developers and
multi-app publishers to integrate over 10 mobile ad formats. It also
enables premium full screen launch, exit ads, Global hybrid mediation
and analytics.
Binay Tiwari, Director - Global Marketing & Product, said
“Enabling App Developers to monetize their efforts is the
foundation of today's App economy, as it triggers a sustained
innovation cycle. Vserv.mobi strives towards offering comprehensive
cross-platform app monetization solutions to developers, and our
all-new Windows Phone 8 SDK is reflective of this approach. Through
our partnership with Nokia for the DVLUP challenge, our new SDK’s
advanced capabilities will help developer’s fast-track monetization
of their games and apps. This will drive higher earnings and rewards
for developers, thus make a significant impact towards growing the
app ecosystem on Windows Phone 8 platform.”
To be part of Nokia’s Vserv challenge, developers can submit
their apps on DVLUP. Valid apps will then be approved by Nokia,
giving developers 250 points for maximum 2 apps. At the final stage,
Vserv.mobi will take a snapshot of the revenues earned by developers
on 31st Dec; and reward developers with the double money offer
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