IBM claims that leading organizations tap into its Cloud-Based Social Software

IBM announced that three leading Indian organizations -- Bharti Airtel, HCL and Tata Motors – are using IBM’s cloud-based talent management software to improve productivity and efficiency and drive impactful business results.


According to a recent global IBM study, 70 percent of CEOs cite human capital as the single biggest contributor to sustained economic value. By combining industry leading social business and analytics capabilities with the human capital management offerings, IBM provides organizations with unique, cloud-based capabilities that allow them to capture and analyze data shared by employees. With this information businesses can empower talent, manage expertise and optimize people-centric processes, which ultimately allow them to be more competitive.

Organizations in India that are using IBM’s cloud-based talent management solutions to drive positive business outcomes include:

·         Bharti Airtel Limited was looking to implement evolved and proven methods to build organizational culture and employee engagement. By using Kenexa’s employee engagement survey, which gives accurate measure of employee opinions, Airtel is now able to understand manageable factors that cause employees to be more productive, stay with the company for a longer period of time and care more deeply about the work they do. As a result, leadership is able to use this feedback to change management strategy, align it with key cultural factors and ultimately improve business performance.

·         HCL was looking to deploy a cloud-based recruitment system that would allow it to improve recruiter productivity, cycle time, and quality of hire and fulfillment rate while at the same time reducing costs of recruitment. HCL was also looking to improve customer satisfaction in terms of improved candidate and recruiter experience. Working with IBM, HCL replaced its home grown Smart Recruit candidate/requisition tracking system with a new Talent Acquisition solution that automates its entire recruitment process.

·         Tata Motors has an internal job posting practice called Opportunities++. The company teamed up with IBM to study job fit within the organization by using an online system that also had the ability to screen candidates for the right position. The goal was to select candidates on various parameters such as those, who provide great customer service. Once Tata’s pinpointed these characteristics, the company refocused its efforts on assessing and selecting the right people for open jobs.

“IBM is uniquely positioned to help organizations capture information, create insights and generate interactions that translate into real business value,” said Anmol Nautiyal, Director, Smarter Workforce, IBM India and South Asia. “By marrying powerful social and talent management offerings in the cloud, organizations can attract, develop and inspire their employees, which in the end help to ensure their growth and long-term business success.”

IBM’s Smarter Workforce initiatives help businesses capture and understand data and use these insights to empower their talent, manage expertise and optimize people-centric processes. It includes IBM’s 2012 $1.3B acquisition of Kenexa’s talent management, recruitment, compensation, engagement, leadership and assessment offerings.

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