Microsoft has tried tooth and nail to sell its operating system-Windows 8. But it did not. The reason is perhaps not that difficult to gauge. However, it is better if the facts are placed in front. When Windows 8 did not sell after its launch in October 2012, it had to rethink why it didn't despite a number of good reviews. Experts and reviewers placed emphasis on the removed 'Start' button among other things of not-so-great sort. Immediately the company swung into action and worked on the update to address the issues unlike before.
In The Data Driver's view, the latest operating system is good but not something people will go for immediately. Let us not place too much emphasis on the Andriod and iOS impact. It is something else. It's a transition that Microsoft has to go through, given the changing user behaviour. Although much of the trend is towards tablets and small screen, it is difficult to say last word about a formfactor. Of course, Andriod and iOS have changed a lot in the market which used to be dominated by Windows.
But in our view, Windows XP was the last operating system which the world needed from Microsoft. And that is the reason that many organizations and individuals are still using the old operating system since they could not see any value in Windows 7 or Windows 8, despite a number of features in them. One big reason is the customers are waiting for a technology that could last as long as Windows XP. And certainly, customers have realized that Microsoft has perhaps run out of steam and is not capable of delivering one.
Consumers have found that hope in iOS and Andriod. Both are extreme examples, yet they have enticed users with the level of intuitiveness.
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