Security firm, Unistal is on the expansion spree in India and is
looking at options to reach out to more consumers through an enhnaced
partner network by the end of this year. The company has recently
launched Protegent Antivirus and Protegent Internet Security
solutions. The company is poised to increase its partner strength to
10000 before end of this year. The company has embarked on a strategy
to primarily target B & C class cities. To strengthen the
confidence of the partners, the company is offering free Protegent
Internet Security to its partners for his machine. This is expected
to help Unistal partners to feel and understand the product
thoroughly.
Alok Gupta, Managing Director of Unistal said, “If you look at
our Protegent range, our products offer 30 % to 60% extra features
than any other product available in the market. With this new product
range, Unistal would tap more partners and increase its strength to
10000 before end of this year”
The recently launched Protegent Antivirus and Protegent Internet
Security offer a faster scanning engine developed specially for
Windows environment. According to the survey conducted by the
company, new Protegent range is robust and comparatively lighter than
any other antivirus product available in the market. This new range
works well with even 512 MB RAM. Protegent
Unistal with its new mascot “Proto” is putting in investments
lavishly on both ATL and BTL activities to improve its brand image.
Apart from marketing activities, the company has started focusing on
SMO activities. With small animated clips, featuring “Proto”, the
company is trying to educate users, the new concept of antivirus
products. With their tag line “Think beyond Antivirus” the
company wants to highlight the urgency of essential component “Crash
Proof – Proactive data recovery tool” with antivirus and internet
Security products.
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