Tata
Elxsi and Algotochip announced their partnership to provide rapid SoC
solutions and services targeted at OEMs and custom chip makers.
The
companies' first collaboration is to develop digital chips and IP
blocks that can support next-generation video services embedded with
the latest 4K HEVC (High Efficiency Video Coding) technology. This
leverages Tata Elxsi’s HEVC Ultra HD (4K) software that has been
licensed to multiple customers. The IP blocks and services are
targeted for an array of proliferating smart CE devices such as
Smartphones, tablets, set-top boxes, gaming consoles, media players
amongst others.
Algotochip
offers breakthrough technology to uniquely partition a customer's
C-code into optimized hardware and firmware required for a complete
solution to an application. This revolutionizes the development of
Digital chips (i.e: Systems on a Chip [SoCs]) by radically shortening
the time-to- market and reducing the cost of the overall design
process. It also provides optimum device performance in terms of
power consumption, die area and cost.
“Semiconductor
companies will benefit from early access to emerging technologies
such as HEVC as IP blocks using Algotochip Bluebox tools that enable
the rapid design of optimal solutions including hardware
and software.” said Satish Padmanabhan, CTO, Algotochip.
Nitin Pai, Vice –
President, Marketing - Tata Elxsi said “We see an emerging trend
for custom SoCs tailored for specific applications. Tata Elxsi offers
market leading algorithmic solutions including multimedia solutions
(encoding/decoding/video analytics), wireless (LTE, WiMAX) and
communication (transcoding, protocol stacks for unified
communication). This partnership allows customers to incorporate
advanced technology into their SoCs and get to market faster by
reducing development time and risks.”
Algotochip
will be participating in ARM TechCon at Techmart, Santa Clara from
October 29 to 31. Satish Padmanabhan, CTO will introduce
Algotchip’s innovative and breakthrough technology that
revolutionizes the development of digital chips at the conference.
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