In an effort to
help retailers capitalize on Black Friday and the holiday shopping
season, research and analytics firm blueocean market
intelligence is launching an
event-based retail intelligence solution, Retail
Intelligence on Demand.
It generates comprehensive, timely and actionable intelligence around
major seasonal shopping events so retailers can increase market share
and foster long-term brand loyalty.
Specifically
designed for cross-functional teams, Retail Intelligence on
Demand addresses the challenges of obtaining timely
and accurate data to evaluate and respond to competitive tactics,
consumer needs and consumer behaviors in a hyper-competitive market.
Additionally, the extensive post-season analysis and summary helps
retailers quantify engagement successes and evaluate pitfalls.
“Many
retailers generate their highest profits during key seasonal and
time-bound shopping events such as Black Friday, Christmas and
back-to-school,” said Kumar Mehta, CEO of blueocean market
intelligence. “Our enterprise intelligence solution enables
retailers to drive increased footfall, site traffic, conversions and
acquisitions during each critical selling season.” blueocean
market intelligence is able to deliver near-real time, strategic,
integrated data intelligence from social and secondary digital media
sources so retailers can:
- Monitor and respond to competitive strategies and tactics
- Understand and respond to consumer attitudes and behaviors
- Identify and evaluate path-to-purchase drivers
- Improve agility to enhance offers and stay competitively advantageous
- Quantify recommendation and purchase intent
- Prevent revenue leakage
- Benchmark and measure e-commerce traffic, conversions and acquisitions
- Leverage user-generated content for sales and marketing efforts
- Identify and unleash advocacy amongst key influencers
- Drive engagement and monetize revenue opportunities
- Identify and mitigate threats
- Evaluate performance successes and pitfalls
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